Okay, so that was a lot.
I know.
I left you alone for five weeks.
And I feel bad about that.
Not fly-to-your-house-and-stand-in-the-driveway-with-a-boombox-over-my-head bad, but a little guilty :-)
But man, I had to put my head down for a few weeks and concentrate on the masterclass I’ve been building.
I’ve learned a lot. For example, smiling spontaneously in real life is easy, but smiling when the cameraman tells you to smile is hard.
Camera Man: You doing alright Sean?
Me: Yeah. We’re good.
Camera Man: Happy? Excited to do this?
Me: [Nodding enthusiastically]
Camera Man: Then. Tell. Your. Face.
Ouch. Okay. Geeze, dude. I thought I was smiling.
So, if there’s anyone in our group of ten thousand readers who works regularly in front of the camera, hats off to you because it’s not easy, I know this now.
The other thing I know is that NO ONE IS COMING FOR ME.
What do I mean by that?
A few months into producing this class, I got an email from a friend.
It was all CAPITAL LETTERS and BOLD type. And exclamation marks!!!
It was a link to a YouTube video. Someone else was developing a course on multifamily development.
And it sounded suspiciously like mine.
It was a developer I’d never heard of.
I watched their sample seminar.
It was just okay.
But I won’t lie…
I was a little anxious that someone else was going to create a multifamily masterclass before me.
And then, about two weeks into shooting, I broke down laughing manically during the FIFTH retake on a lesson on raising equity.
My creative partner looked at me like I’d lost my mind.
Him: Are we good, man?
Me: No one…NO ONE is coming for us dude.
Him: I don’t follow.
Me, still laughing: This #$%$# is hard. And expensive. And doing it right is even harder. I’m sitting here revising this part of the script on the fly so that a complicated idea is LESS complicated. So everyone can get it. No sane developer is going to do this. No one is going to create this class but me.
That moment was an instant relief. And a reminder of something that I already knew from developing buildings.
Getting shit done is all about the process. Planning. Iterating. And moving ahead relentlessly (delusionally?).
But folks often confuse “impossible” with “hard.”
And they stop. Or never start.
Over the course of producing this masterclass, I received a bunch more panicked emails from my friend about this person building this class or that person building that class.
And you know what? I checked in on every one of those people.
No class.
Nada.
Why?
Too hard :-)
I guess what I’m saying is that other people’s “too hard” or “impossible!” is your advantage. It's your opportunity, really.
Okay, so as you can imagine, today I’m announcing The Bright Build masterclass on multifamily development. I won’t go over everything here and now because, hey, you can click on over to our website and check it out.
But, I do want to tell you that while it’s been hard work creating it, it has been an awesome experience and I’m excited to see the degree to which, through this course, I can help create more opportunities for aspiring developers. There are two versions of the class, but as you’ll see, the cohort for the comprehensive version will be limited to 250 people. Why? Because, without turning this into a full-time job, that’s the number of folks I think I can teach, mentor, and just generally engage effectively with while they take the class.
So, check it out when you’re ready. You can’t buy the course until November 18, and the option to buy will only be available for a week, but if you’re reading this email, you CAN sign up and secure a nice discount since you’re a reader of the Bright Build :-)
Alright, so we’re back to our regular newsletter! Still lots to talk about and I’ll be adding in some market analysis in addition to the nuts and bolts of development. I’m excited to be back here with all of you.
See you in the comments!
Peace,
You probably found me through Twitter, but if not, make sure you’re following me on social media. I’ll also make announcements there!
X: seandsweeney
Exactly. I think folks understandably confuse the idea of "the thing" with doing "the thing". There are
ten thousand miles of tricky terrain between idea and delivery. But... if you love the journey :-)